I think i first encounter the term "product design" when i study the course in my university life. I fall in love with trying to create something useful since than -- and the best way to combine my skill with the idea of product design is software since i have been a coding guru since i born...

With an A grade from the course, I thought I am pretty good at it already -- think about a business model, with a specific and targeted customer group... While jumping into the web 2.0 startup scenes, with a real problem to solve, we at Oursky.com started to develop Pandaform.com.

And the story begin -- I didn't aware I missed the most important part of the game -- u have to explain your product to others.

From a full feature workflow builder, we found that our original assumption that workflow application is complicated is wrong, the problem is most small business just dun have the concept of "business process"...

Okay, and than we try to simplify it by saying it is a Form Builder instead of workflow engine, we thought it is simple enough but than people ask: Form builder of what?

Okay so a lot of forms created by our pilot tester are just application form, so we further simplify it as a Application Form Software, and we are still working on it...

Today one of us say... What our clients need might be just something like, they can import a Google Spreadsheet, make it into a form, and send the forms to a list of people in the spreadsheet like the "mail merge" feature in Word and Excel, and the submitted data will be sync back into the spreadsheet...

This... Makes perfect sense, and sounds like a simple product.

OMG, product design...